External Communication

Once you’ve made the connections, and have a database of contacts, how do you communicate with them efficiently?

Do you need to keep clients informed of new services or products? Or is your objective to share knowledge and build an on-line community?

As a starting point, you probably need to set up an extranet, to enable on-line interaction with your contacts. This will allow you to send e-newsletters, manage your database, and facilitate file sharing and discussion forums.

You can also find out more about your external partners or clients. For example, website use analysis helps you track the effectiveness of marketing campaigns, and you can develop individual profiles of your clients’ and contacts’ interests.

The key is to keep in touch with your target audience, find about more about them, and maintain communication in the most time-efficient way.